The hydronics marketplace in Canada has an exciting new face to help raise awareness at the consumer level. Eleven major manufacturers of hydronic heating equipment have joined forces to launch “Beautiful Heat”, a comprehensive marketing program initiated by the Canadian Hydronics Council. The program partners include Armstrong, Bell & Gossett, Grundfos, LAARS Heating Systems, Raypak, Taco, Tekmar Control Systems, Uponor, Viessmann, Watts Water Technologies and Weil-McLain Canada.

The goal of Beautiful Heat is to foster growth of the residential hydronics market by increasing consumer awareness and educating them on the many benefits of hydronic heating. The program will establish hydronic heating as a high value household fixture and raise its profile in Canada through a comprehensive strategy of consumer advertising, public relations and internet marketing.

An equally important part of the program is the lead generation tool that will connect buyers with knowledgeable contractors. All hydronic heating contractors are invited to join the program and take full advantage of the expected market development but they must be a member of a professional industry association such as the Canadian Hydronics Council.

To view the consumer website please visit http://www.beautifulheat.com

For nformation on the Canadian Hydronics Council please vist http://ultimatecomfort.ca